
THE NORTH POLE (Dec. 9, 2008) – He’s all over the media and the mall and on a first name basis with the masses. So why a media site for Saint Nick?
“It’s obvious that Mr. Claus has lost control of the Santa Brand,” explained Ronald Roberts, DVL president and communications counsel to Claus.
“Santa’s Big Night is our humble effort to help him take the reins again and get his message out – a message of hope, peace and goodwill to all people.”
“We think it’s a message that’s ever green.”
Santa’s Media Training
DVL sat down with Santa… well, actually on his lap, and went through a little media training with the Big Guy. Hear his responses to tough questions like: “Why don’t I always get what I want?” And, “How does he get into houses without chimneys?” You’ll also hear how Santa has overcome his struggles with lactose intolerance.
Media Contacts:
Ronald Roberts 615.244.1818 ronald.roberts@dvl.com
Jeff McMurray 615.244.1818 jeff.mcmurray@dvl.com

Could there be a better community organization to benefit during the Christmas holidays than the Bethlehem Centers of Nashville? Bethlehem Centers is all about kids and their future. It encourages their self-reliance and positive life choices. To honor its clients and friends in the most meaningful way possible, DVL will not only make a donation to this great local organization and buy gifts for the children who seek help and encouragement there, but we’ll also spend time playing games and celebrating with the children. Find out more about Bethlehem Centers by visiting here.